Privacy Statement

  • General information

The security and confidentiality of your personal data is important to us. In the following you will find information on how we process your data and the measures taken to protect your privacy as a user of this site. All data collected here is treated as strictly confidential in our area of ​​​​responsibility in accordance with the provisions of the European General Data Protection Regulation (GDPR) and in accordance with the country-specific data protection regulations that apply to us, such as the new Federal Data Protection Act (BDSG new) or the Telemedia Act (TMG). The processing takes place either in accordance with Article 6 (1) (a) GDPR on the basis of your consent, in accordance with Article 6 (1) (b) GDPR to fulfill or initiate a contract with you, in accordance with Article 6 (1) (c) GDPR to fulfill a legal obligation on our part or on the basis of Art. 6 Para. 1 lit. f GDPR to safeguard our legitimate interests.

  • Contact person for data protection

If you have any questions, suggestions or comments, please contact our data protection officer:

Kerstin Herschel

External data protection officers


Landhausstrasse 8

01067 Dresden

Telephone +49 351 266 23 30

Email dsb(at)


  • Collection and processing of personal information

Personal data is any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or one or more special features, or the expressions the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

The processing of personal data can take place with or without the help of data processing systems and includes the following activities: collection, recording, organization, ordering, storage, adaptation or modification, reading, querying, use, disclosure by transmission, distribution or any other form of making available, matching or linking, restricting, deleting or destroying.

We process your personal information that you provide to us via our website only for correspondence with you and only for the purpose for which you made the data available to us.

Each time you access our website, we automatically and temporarily collect and store information in a so-called log file that your browser leaves behind when you use our website and each time you access a file. In detail, the following data is stored for each access/retrieval:

  • IP address
  • Date and time of retrieval
  • Retrieved page/name of retrieved file
  • Web browser and requesting domain
  • Amount of data transferred
  • Message whether the access was successful

The processing takes place in accordance with Article 6 Paragraph 1 Letter f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.


  • Regelung zum Erhalt unseres Newsletters

Wenn du dich für den Erhalt unseres Newsletters anmeldest, verwenden wir deine E-Mail-Adresse für eigene Werbezwecke bis auf deinen Widerruf. Nach Anmeldung erhältst du eine E-Mail, in der du um die Bestätigung deiner Anmeldung gebeten wirst. Diese Bestätigung ist notwendig, damit sich niemand mit fremden E-Mail-Adressen anmelden kann. Die Abmeldung vom Newsletter ist jederzeit über den im Newsletter befindlichen Abmeldelink “Newsletter abmelden” möglich. Weiter geben wir dir die Möglichkeit, unter folgenden Kontaktdaten den zukünftigen Erhalt von Newslettern abzumelden, ohne dass hierfür andere als die Übermittlungskosten nach den Basistarifen entstehen:


Telefon +49 351 89 570 650


  • Use and Disclosure of Personal Information

Your personal data (e.g. surname, first name, telephone, address, e-mail address) that you provide to us via our website, e.g. via our contact form, will only be processed for correspondence with you, to process your inquiry or for the purpose for which you have provided us with the data.

There is no other evaluation of the data, except for statistical purposes and then generally in anonymous form.

Insofar as we use service providers to carry out or fulfill tasks for us, the contractual relationships are regulated in writing in accordance with the provisions of the European General Data Protection Regulation (EU-DSGVO) and the new Federal Data Protection Act (BDSG new). This applies to the following categories of recipients:

  • IT service provider to ensure security and confidentiality
  • Financial service providers to conduct business and comply with legal regulations
  • Transport service provider

In addition, we may share anonymous data with partners to perform statistical analysis. All of these parties are prohibited from using your personal information unless it is used for our service.


  • User registration and ordering in our online shop

We collect and process your personal data as part of an ordering process in our online shop in order to enable you to select and order the selected products and services, as well as their payment and delivery. This data includes information such as surname, first name, date of birth, delivery and billing address, e-mail address and information about the payment method you have chosen. The data collected here is always encrypted and transmitted to us and, if it is necessary for the process, to service providers contractually bound by us, such as transport and/or payment service providers.

On our website we offer you the opportunity to register by providing personal data. Registration serves to provide better service for you as a user, to carry out pre-contractual measures and to fulfill and bill a contract. If the user account is terminated, your data will be deleted with regard to the user account, unless commercial, tax or administrative retention periods must be observed.

In our online shop we use session cookies to save the contents of your shopping cart, as well as permanent cookies to save the login status.

We only pass on your data to third parties for the purpose of delivery, payment or within the framework of legal permits and obligations to legal advisers and authorities. Your data will only be passed on and processed in third countries if this is necessary to fulfill the contract.


  • Storage duration of your data

Your personal data that has been communicated to us via our website will only be stored until the purpose for which it was entrusted to us and the storage is necessary. Insofar as commercial, tax or administrative retention periods have to be observed, the storage period for certain data can be up to 6 or 10 years.


  • Your Privacy Rights

As the data subject whose data we process, you have extensive rights under the EU General Data Protection Regulation. You have the right to information about your personal data processed by us, in particular about the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data was or will be disclosed, the planned storage period or the criteria for the determination of the storage period. If you no longer agree to the processing or storage of your personal data or if your data is incorrect, you have the right to correction, deletion or restriction of processing. Upon your request or revocation, we will make the necessary corrections or arrange for the deletion or restriction of the processing of your data or make the necessary corrections, insofar as this is possible under applicable law. Furthermore, if you have given your consent, you have the right to object to the processing at any time for the future, the right to data portability and the right to lodge a complaint with a supervisory authority.


  • Data Encryption

To protect the confidentiality of your data, we use the state-of-the-art encryption method (e.g. SSL) via HTTPS when transmitting your data.

  • Cookie Usage

In order to make visiting our website user-friendly and also to enable the use of certain functions, we use so-called cookies on various pages. Cookies are small text files. These are downloaded from the websites you visit to your computer or mobile device. This allows the website to recognize your device when you use the website and also when you return at a later time. This helps you to make the use of the pages easier and to make them more individual for you. When using cookies, we collect and process certain user information from you to the individual extent of the text files, such as browser and location data and IP address. Cookies are automatically deleted after a specified period, which can vary depending on the cookie. If you neither deactivate cookies nor use the opt-out function, we will assume that you accept the use of cookies.


  • Using Script Libraries - Google Webfonts

In order to display the content of our website correctly and graphically appealing across browsers, we use script and font libraries such as B. Google Webfonts ( Google web fonts are transferred to your browser's cache to avoid multiple loading. If your browser does not support Google Webfonts or prevents access, content will be displayed in a standard font.

When calling up the script or font libraries, a connection to the operator of the library is automatically established. It is theoretically possible, although it is currently unclear whether and, if so, for what purposes, that the operator of the corresponding libraries also collects data.

The privacy policy of the library operator Google can be found here:


  • Use of Google Analytics

Our website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses "cookies", text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of the website is usually transmitted to a Google server in the USA and stored there. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. We have also added the "anonymizeIP" code to Google Analytics on this website, which guarantees that your IP address is masked so that all data is collected anonymously. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there.

On behalf of the operator of our website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. You can prevent the storage of cookies by setting your browser software accordingly; we would like to point out to you however that in this case you can if applicable not use all functions of this website in full.

You can prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link : As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from collecting data by clicking on this link. An opt-out cookie will be set to prevent future collection of your data when you visit our website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.

We continue to use Google Analytics to evaluate data from double-click cookies and AdWords for statistical purposes. If you do not want this, you can deactivate this via the Ads Preferences Manager (


  • Google Adwords conversion tracking

Our websites use the online marketing program “Google AdWords” to evaluate visits, including Google Adwords conversion tracking. This is an analysis service provided by Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google").

When you click on an ad served by Google, a conversion tracking cookie is placed on your computer. These special cookies have a limited validity, do not contain any personal data and are not used for personal identification.

If you are redirected to one of our pages from one of these ads and the cookie in your browser has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to our page.

The information obtained using the Google Adwords conversion cookies is used to generate statistics.

You can deactivate personalized advertising for you in the settings for advertising on Google. You can find instructions on how to do this at:

Further information can be found in Google's data protection declaration under the following link:


  • Personalized advertising

Our website uses the remarketing function within the online advertising program Google Adwords from Google Inc. ("Google") with cross-device functions such as Google DoubleClick. This enables us to show users of our website advertisements based on your interests on other websites in the Google Display Network, such as “Google Ads” on Google or on third-party websites. To do this, your interaction on our website is analyzed, e.g. which products were clicked on, in order to be able to show you targeted advertising on other pages even after you have visited our website. To do this, Google uses cookies to record your visits. These cookies are only used to uniquely identify a web browser on a particular computer and not to identify a person. Personal data is not stored here.

This data may also be transmitted to the USA. There is an adequacy decision by the European Commission for data transfers to the USA.

You can deactivate cross-device remarketing by Google by downloading and installing the plugin provided by Google: or deactivating it under the following link: /on web/

You can find more information about Google Remarketing and Google's privacy policy at the following link:


  • Use of social media plugins

We use plugins from various social networks on our website. When you visit our website, the plugins initiate the transmission of data such as your IP address to the servers of the provider and, if applicable, which pages of our website have been or will be accessed. Since we have no influence on the type of collection, storage and further processing of the data by these plugins, we hereby refer you to the data protection declarations of the respective providers.

  • Google
  • Instagram
  • Twitter
  • Facebook

To prevent plug-in providers from collecting the above-mentioned data when you visit our website and linking it directly to your provider account, log out of the providers before you visit our site.

15.1. Embedded YouTube videos

We embed YouTube videos on our website. The operator of the corresponding plugins for displaying these videos is YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

When you visit a website with a YouTube plugin, a connection to the YouTube servers is established. This tells YouTube which website you are visiting. If you are logged into your YouTube account (Google account), YouTube can assign your surfing behavior to you personally. You can prevent this by logging out of your YouTube account (Google account) beforehand.

If a YouTube video is started, Google uses cookies that collect information about user behavior. If you have deactivated the storage of cookies for the Google Ad program, you will not have to expect any such cookies when watching YouTube videos. However, YouTube also stores non-personal usage information in other cookies. If you want to prevent the storage of cookies, you can set this in your browser.

Further information on data protection at "YouTube" can be found in the provider's data protection declaration at:


  • Use of Facebook plugins and components

This website uses so-called social plugins ("plugins") from the social network Facebook, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). The plugins are marked with a Facebook logo or the addition "Social Plugin from Facebook" or "Facebook Social Plugin". You can find an overview of the Facebook plugins and their appearance here:

If you call up a page on our website that contains such a plugin, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted directly from Facebook to your browser, which integrates it into the website. By integrating the plugin, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook account or are not currently logged in to Facebook. This information (including your IP address) is transmitted directly from your browser to a Facebook server in the USA and stored there. If you are logged into Facebook, Facebook can directly assign your visit to our website to your Facebook account. If you interact with the plugins, for example by clicking the "Like" button or making a comment, the corresponding information is also transmitted directly to a Facebook server and stored there. The information is also published on Facebook and shown to your Facebook friends. Facebook can use this information for advertising, market research and needs-based design of the Facebook pages. For this purpose, usage, interest and relationship profiles are created by Facebook, e.g. B. to evaluate your use of our website with regard to the advertisements displayed to you on Facebook, to inform other Facebook users about your activities on our website and to provide other services related to the use of Facebook.

If you do not want Facebook to associate the data collected through our website with your Facebook account, you must log out of Facebook before visiting our website. The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your rights in this regard and setting options for protecting your privacy can be found in Facebook's data protection information:


  • Use of Data for Fraud Prevention Purposes

The information you provide when placing an order can be used to check whether there is a so-called atypical order process (e.g. simultaneous ordering of a large number of goods to the same address using different customer accounts). In principle, we have a legitimate interest in carrying out such a check. The legal basis for processing is Article 6 Paragraph 1 Letter f) GDPR.


  • Data processing for advertising purposes

18.1. postal advertising

In principle, we have a legitimate interest in using certain information for marketing purposes in order to be able to make you relevant offers. For postal advertising, we process the following information for our own marketing purposes and for the marketing purposes of third parties: first name, last name, postal address, year of birth.

We are also entitled to store further personal information collected about you in compliance with the legal requirements for our own marketing purposes and for the marketing purposes of third parties. The aim is to send you advertising that is based solely on your actual or supposed needs/interests and not to bother you with advertising that is not relevant to you.

The additionally stored data will not be transmitted to third parties. In addition, Winter Automotive GmbH pseudonymizes / anonymizes personal data collected about you for the purpose of using the pseudonymized / anonymized data for its own marketing purposes and for the marketing purposes of third parties (advertisers).

The pseudonymised/anonymized data can also be used to advertise you online in an individualized manner, whereby the advertising can be controlled by third-party service providers and/or agencies. The legal basis for the use of personal data for marketing purposes is Article 6 Paragraph 1 Letter f) GDPR.

18.2. Product recommendations by email

As an existing customer, you will regularly receive product recommendations from us by email. You will receive these product recommendations from us regardless of whether you have subscribed to a newsletter. We use the e-mail address you provided during the purchase to advertise our own goods and/or services that are similar to those that you have purchased from us based on an order you have already placed. The legal basis for this data processing is Article 6 Paragraph 1 Letter f) GDPR.

Note right of objection

You can object to our product recommendations at any time free of charge with effect for the future by sending a message to support(at) or at the end of each product recommendation email.

  • Use of the "MailChimp" application for sending newsletters

Our newsletter is sent using "MailChimp". This is an application provided by Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. For this purpose, the e-mail addresses of our newsletter recipients are stored on the servers of the Rocket Science Group in the USA. The "MailChimp" application uses this information to send the newsletter on our behalf. In addition to our contracts with the provider, we have concluded a "Customer EU Data Processing Addendum". The provider Rocket Science Group hereby declares that it is subject to the US-EU - Data protection agreement "Privacy Shield” is certified and is thus committed to complying with EU data protection regulations and, in particular, not to pass on the data to third parties. For further information on the data protection regulations of the Rocket Science Group, please click here: security/.

19.1. E-mail advertising with registration for the newsletter

If you register for our newsletter, we use the data required for this or separately provided by you in order to regularly send you our e-mail newsletter based on your consent in accordance with Article 6 (1) sentence 1 lit.

Unsubscribing from the newsletter is possible at any time and can be done either by sending a message to the contact option described below or via a link provided for this purpose in the newsletter. After unsubscribing, we will delete your e-mail address unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we will inform you in this declaration.

Email: support(at)


  • Data protection information in accordance with the EU General Data Protection Regulation

In addition to these website-specific data protection notices, the data protection notices in accordance with the EU General Data Protection Regulation also apply.

Information obligations for customers (pdf link)

Information obligations for business partners (pdf link)

  • Disclaimer

We occasionally refer to the websites of third parties. Although we select these third parties carefully, we cannot guarantee or assume any liability for the correctness or completeness of the content or the data security of third-party websites. This data protection agreement is also not valid for third-party linked websites. All information contained on this website has been checked with great care. However, we do not guarantee that the content of our own websites is correct, complete and up-to-date at all times. Substantial changes to this data protection declaration will be updated online at this point in a timely manner.

  • Legal validity of this data protection declaration

This data protection declaration is to be regarded as part of the offer on our website. If parts or individual formulations of this text do not, no longer or not completely correspond to the applicable legal situation, the remaining parts of the text remain unaffected in their content and validity.

© 2022 Winter Automotive Clothing